All articles

Everything on Signal, Then Send, organised by topic.

PR Operations

• How to Measure a PR Campaign: A Worked Example — Measure a PR campaign against a defined audience objective, baseline and reporting period.
• How to Write a Public Correction That Resolves the Error — Write a public correction by identifying the affected announcement, stating the verified replacement fact and acknowledging the error clearly.
• How to Write a PR Brief People Can Actually Use — Write a PR brief by stating the primary communication objective, defined audience, verified news, supporting evidence, central message, limitations,…

Social Workflows

• Turn Company News Into Social Posts Without Cloning It — Repurpose company news by creating one approved fact sheet, then assigning each social post a specific audience, job, angle, proof point, format, and next…