In the business of marketing, brand awareness is one of the most powerful weapons at your disposal. If you don’t know what this means, brand awareness is how recognizable your product, service, or logo is to the general public. A prime example of brand awareness would be the Mcdonalds logo. It is arguably the most recognizable logo on the planet. If you can build brand awareness then every single marketing campaign you run in the…

There is no denying that food companies create some of the best marketing on the planet. Especially fast food companies. McDonalds alone is said to have spent a massive $388 million dollars on their advertising in 2023 alone. That is more money than most businesses will see in their entire existence. And it isn’t just the fast food companies that should be spending a lot of time and money on their marketing. Anyone who works…

Being an influencer is a very attractive prospect these days. With social media now being one of the primary forms of communication and entertainment on the planet. Every day we are bombarded with pictures and videos of the idyllic life influencers seem to lead. But most people forget that being an influencer is not so different from working in marketing. The only real difference is that you are marketing yourself. And this is the key…

Even though it is now easier than ever before to start your own business, that doesn’t mean it won’t take a lot of hard work. The entrepreneurial spirit is more alive now than ever before. With the advent of the internet creating hundreds of new business avenues and marketplaces. But this also means there is a lot more competition out there as well. One of the biggest challenges budding entrepreneurs face is securing funding for…

I’ve worked in marketing for the last twenty years and during that time I have learnt a lot. I have had my fair share of mistakes. And I have also seen others, both independents and huge corporations, make massive marketing blunders that could have easily been avoided. But we are only human after all. Mistakes will happen. The important thing is to try to mitigate the chance of mistakes happening. One area of marketing that…

Over the past decade or so there has been a massive surge in interest when it comes to tabletop games and board games in general. This has been an incredible blessing for both people who have been fans of these games for decades and for newer players who were allowed to discover the game thanks to the renewed interest in the hobby. One thing that people seem to forget though is that this has benefited…