In the business of marketing, brand awareness is one of the most powerful weapons at your disposal. If you don’t know what this means, brand awareness is how recognizable your product, service, or logo is to the general public. A prime example of brand awareness would be the Mcdonalds logo. It is arguably the most recognizable logo on the planet.
If you can build brand awareness then every single marketing campaign you run in the future will be more successful. People are more likely to buy from brands they recognize. And ensuring your customers have some baseline information about your brand already means you can get more creative with your marketing. Today we are going to be walking you through 7 easy steps to building brand awareness.
Social Media Exposure
There is no greater tool in the marketing world right now than social media. If you aren’t utilizing social media to its fullest potential then you are starting off at a major disadvantage. The first step is to establish your brand’s social media pages on as many platforms as possible. TikTok, Instagram, Facebook, YouTube. Any and every social media platform you can find.
Make sure your logo is front and center in as many of your posts as possible. You should pay to have your posts boosted so that they are seen by as many people as possible. The idea is to cast out a big net and ensure that people are seeing your logos. Even if it is only for a brief moment.
Use Influencers
Influencers are a fantastic marketing tool. They allow you to increase your outreach massively and are a fantastic way to reach a specific demographic. Sponsoring an influencer is the easiest way to get them to promote your brand. Sending them some of your products to try or actively working with them to make new content.
Free Merch
People love free stuff. So creating and giving out free merchandise is a fantastic way to boost your brand awareness. If you are creating wearable merch you will also generate free advertising when people wear said items. Recently we have seen companies creating vibrant direct to film transfers of their logos and putting them in goody bags full of other brand specific merch. Head out to various malls, conventions, and business seminars. These are the best places to disperse your free merch to ensure maximum exposure.
Special Deals
In the same vein as free merch, people love a bargain. It is why you always see chains like Mcdonalds running special promotions for their meals. If you want to build your brand’s awareness you should ensure that you are running as many deals as is financially possible. Try to advertise these deals through as many marketing channels as possible.
Physical Marketing
While social media is the most powerful marketing tool on the planet, you shouldn’t rely on it as your sole advertising method. Physical marketing is still extremely good at increasing your brand’s exposure. Billboards and adverts at bus stations are two very powerful marketing methods.
How often have you got home from a long drive and started craving a specific fast food? This is likely because you saw a billboard for that specific chain. You might not have processed it at the time. But your subconscious definitely did. And this is the effect you want to achieve with your physical marketing too.
Focus Groups
Not every logo you create for your company will be a winner. If you’re noticing your brand awareness isn’t increasing it might be time for a change. This is where focus groups come in. Testing new potential logos with a focus group is the best way to find which logo is going to be most appealing to the public.
Collaborations
Collaborating with other companies in a similar line of business to your own is an amazing way to increase brand awareness. If you can partner with a company who are already very well known then even better. Being able to create a unique product or service in collaboration with someone else is sure to get people talking. This works especially well if you are in the food industry. Collaboration food products tend to sell extremely well. Especially if they are limited edition.
